Director, Technology Solutions | Enterprise Architect | Strategic Consultant
ALEX
SMAGIN
I bridge the gap between high-level architectural strategy and hands-on project delivery - acting as a trusted consultant to both enterprise stakeholders and engineering teams to ensure solutions are elegantly designed and flawlessly executed.
POSITION
DIRECTOR, TECHNOLOGY SOLUTION @ EPAM
ROLE
TECHNOLOGIST, CONSULTANT
WORKING WITH
FORTUNE 100 & GLOBAL BRANDS
AWARD
4x SITECORE MVP
- SHORT FORM
UPDATES FROM X
@asmagin_OCT 19, 2026
@elonmusk Your AI is pretty safe on @lufthansa flights as well... https://t.co/ScrIvioeZA
@asmagin_OCT 18, 2026
@brian_armstrong It is hard to have an exponentially growing cost with a fixed hourly rate.
12VIEWS
@asmagin_SEP 16, 2026
@garrytan I think no one knows what "win" is. Whoever was "winning" changes 100 times over the last 1-2 years and will change many times more.
272VIEWS
- LONG FORM
RECENT POSTS
0102030405
The Missing Foundation: Why AI Falls Short in Most Organizations
AIMachine LearningDigital Transformation
AUG 10, 2026
3 MIN READ
Making Headless CMS and Commerce Talk to Each Other
CMSCommercecommercetools
FEB 15, 2021
4 MIN READ
Sending AWS CodeBuild notifications to Microsoft Teams using lambda function
AWSCodeBuildDevOps
MAR 9, 2020
3 MIN READ
Getting better observability of Sitecore with Azure Application Insights Map
AzureDevOpsJSS
JUL 5, 2019
3 MIN READ
Troubleshooting performance of Sitecore JSS in Azure App Services
JSSHeadlessNode.js
JUN 21, 2019
2 MIN READ
- TOPICS
WRITING ABOUT
aiampqangular-jsarchitectureawsazurechefcloudcmscode-generationcodebuildcommercecommercetoolscontentstackcontinuous-integrationdatadevopsdigital-transformationdockerdscelasticsearchexperience-editorfxmgraphqlheadlessjenkinsjssmachmachine-learningmonitoringmvcnodejspackerperformancepowershellrabbitmqreactjssitecoresolrsxatdsvagrantwebpack