Director, Technology Solutions | Enterprise Architect | Strategic Consultant
ALEX
SMAGIN
I bridge the gap between high-level architectural strategy and hands-on project delivery - acting as a trusted consultant to both enterprise stakeholders and engineering teams to ensure solutions are elegantly designed and flawlessly executed.
POSITION
DIRECTOR, TECHNOLOGY SOLUTION @ EPAM
ROLE
TECHNOLOGIST, CONSULTANT
WORKING WITH
FORTUNE 100 & GLOBAL BRANDS
AWARD
4x SITECORE MVP
- SHORT FORM
UPDATES FROM X
@asmagin_AUG 19, 2026
@durov A second-level domain sounds amazing, but Bluetooth that is not glitching on every call is much better. 🌟
1.4KVIEWS
@asmagin_AUG 15, 2026
@anah_sahh There is big difference between "can", "build" and "build something useful"
18VIEWS
@asmagin_AUG 12, 2026
20 years ago I heard the phrase: “You can’t automate chaos.” It still holds up perfectly against today’s AI hype. Organizations need a solid digital and data foundation first. AI doesn’t fix the mess — it just amplifies whatever is already there. More: https://t.co/CYF8wFLKFP
25VIEWS
- LONG FORM
RECENT POSTS
0102030405
The Missing Foundation: Why AI Falls Short in Most Organizations
AIMachine LearningDigital Transformation
AUG 10, 2026
3 MIN READ
Making Headless CMS and Commerce Talk to Each Other
CMSCommercecommercetools
FEB 15, 2021
4 MIN READ
Sending AWS CodeBuild notifications to Microsoft Teams using lambda function
AWSCodeBuildDevOps
MAR 9, 2020
3 MIN READ
Getting better observability of Sitecore with Azure Application Insights Map
AzureDevOpsJSS
JUL 5, 2019
3 MIN READ
Troubleshooting performance of Sitecore JSS in Azure App Services
JSSHeadlessNode.js
JUN 21, 2019
2 MIN READ
- TOPICS
WRITING ABOUT
aiampqangular-jsarchitectureawsazurechefcloudcmscode-generationcodebuildcommercecommercetoolscontentstackcontinuous-integrationdatadevopsdigital-transformationdockerdscelasticsearchexperience-editorfxmgraphqlheadlessjenkinsjssmachmachine-learningmonitoringmvcnodejspackerperformancepowershellrabbitmqreactjssitecoresolrsxatdsvagrantwebpack